About

A singular perspective on the ocean and light

Jon Sanchez is a French photographer based in Biarritz. His work explores the connections between the ocean, light, and the human presence within the landscape.

Since beginning his photography journey in 2016, he has developed a recognizable visual language rooted in minimalist compositions, balanced horizons, and a keen sensitivity to color. Anchored in the Basque coast, his photographs capture moments of grace and reveal the poetry of familiar landscapes, inviting contemplation.

An intimate bond with the ocean

A surfer, Jon maintains a personal and instinctive relationship with the sea. The time he spends in the water nurtures his understanding of its rhythms, textures, and variations.

The coastline is a constant source of inspiration. A distant silhouette, the curve of a wave, or a fleeting reflection can become the starting point for an image. His gaze focuses on these discreet encounters between movement and stillness, where light gives a moment its unique quality.

The art of simplicity

Jon’s photographs are distinguished by their clean compositions, soothing colors, and a sensitive mastery of natural light. Pastel hues, deep blues, and golden lights create atmospheres where every element finds its place.

Balanced horizons emphasize the harmony between sky and sea, while the negative space reveals the power of details. A human presence in the vastness of the landscape provides scale to the image and offers the eye an anchor point.

This economy of means gives his work its emotional depth. Each photograph invites one to slow down, to look with attention, and to enter a space of contemplation.

An open view of the world

While Biarritz remains at the heart of his practice, Jon’s work extends beyond the Basque coast. His travels and commissioned projects lead him to discover other landscapes and cultures, all while maintaining the visual sensitivity that characterizes his images.

From the Atlantic coastline to the islands of French Polynesia, he approaches each location with the same attention to light, composition, and atmosphere.

Recognition and collaborations

Jon’s work has been exhibited in galleries internationally and featured in the press. Exhibitions, publications, and creative collaborations allow him to share his world with an ever-growing audience.

His photographs have also joined private collections around the world. Collectors have placed their trust in him, choosing works that bring his vision of the ocean and light into their homes.

Known on Instagram as @platoux, he has gathered a loyal international community around his work. His unique approach has led him to collaborate with brands in fashion, travel, design, and automotive sectors.

Recent collaborations include Gucci, Ferrari Modena Sport, Tahiti Tourisme, Salt Optics, Klättermusen, Land Rover, Estée Lauder, Jaguar, Allianz, Adobe, John Lobb, Fusalp, Oxbow, Montblanc, FNAC, Switzerland Tourism, SWISS, Laboratoires de Biarritz, EDF, Evian, MINI France, Delsey, Vuarnet, Icelandair, Bask in the Sun, and DS France.

The gallery in Biarritz

Located at 54 rue Gambetta, the Jon Sanchez Gallery provides a space for his photographic universe to reach its full dimension.

Visitors can discover his works, appreciate their formats, and explore the materials and framing that accompany their presentation. The gallery is also a place for exchange, where Jon shares his creative process and advises clients on selecting a photograph for their interior.

His books extend this experience: images engage in dialogue across the pages, revealing correspondences between colors, landscapes, and moments.

From photography to artwork

The exacting standards that guide Jon’s vision are present at every stage of his print production.

Each piece is produced to order, in collaboration with a trusted local printer. The choice of paper and mediums, the fidelity of the colors, and the care taken in the finishing touches ensure that the full sensitivity of the original image is preserved.

From the moment of capture to the finished piece, his process is rooted in a single conviction: to uphold a personal perspective, pay constant attention to detail, and make no compromises on quality.