About Jon Sanchez
A distinctive vision of the ocean and light
Jon Sanchez is a French photographer based in Biarritz, whose work explores the relationship between the ocean, light and the human presence within the landscape.
Since beginning his photographic journey in 2016, he has developed a distinctive visual language defined by elegant simplicity, balanced horizons and a refined sensitivity to colour. Rooted in the French Basque coast, his photographs capture fleeting moments of grace, transforming familiar coastal scenes into images that invite contemplation.
A connection to the ocean
As a surfer, Jon’s relationship with the sea is both personal and instinctive. Time spent in the water informs his understanding of its rhythms, textures and changing moods.
The coastline is a constant source of inspiration. A distant silhouette, the curve of a breaking wave or a brief reflection can become the starting point of a photograph. His attention rests on those subtle encounters between movement and stillness, where light gives a moment its particular character.
The art of simplicity
Jon’s photographs are distinguished by clean compositions, soothing colours and a considered use of natural light. Soft pastel tones, deep ocean blues and golden evening light bring atmosphere to images in which every element has its place.
Balanced horizons emphasise the harmony between sky and sea, while open space gives quiet details a striking presence. A figure within an expansive landscape offers a sense of scale and a point of connection.
This restraint gives his work its emotional depth. Each photograph invites the viewer to slow down, look closely and enter a space of contemplation.
A perspective that travels
Although Biarritz remains central to his practice, Jon’s work extends beyond the Basque coast. Travel and commissioned projects allow him to explore new landscapes and cultures while preserving the visual sensitivity that defines his photography.
From the Atlantic coastline to the islands of French Polynesia, he approaches each setting with an attentive eye for light, composition and atmosphere.
Recognition and collaborations
Jon’s work has been exhibited in galleries internationally and featured in magazines, reaching audiences through exhibitions, publications and creative collaborations.
His photographs have also found a place in private collections around the world. Collectors have placed their trust in his work, choosing pieces that bring his vision of the ocean and light into their homes.
Known on Instagram as @platoux, he has built an engaged international community around his photography. His distinctive approach has led to collaborations with brands across fashion, travel, design and automotive industries.
Recent collaborations include Gucci, Ferrari Modena Sport, Tahiti Tourisme, Salt Optics, Klättermusen, Land Rover, Estée Lauder, Jaguar, Allianz, Adobe, John Lobb, Fusalp, Oxbow, Montblanc, FNAC, Switzerland Tourism, SWISS, Laboratoires de Biarritz, EDF, Evian, MINI France, Delsey, Vuarnet, Icelandair, Bask in the Sun and DS France.
The gallery in Biarritz
Located at 54 rue Gambetta, Galerie Jon Sanchez offers a physical setting for his photographic universe.
Visitors can discover the works in person, appreciate their scale and explore the materials and framing that shape their presentation. The gallery is also a place for conversation, where Jon shares his approach and helps visitors choose photographs for their own spaces.
His books extend this experience, bringing individual images into sequences that reveal connections between colours, landscapes and moments.
From photograph to finished piece
The same precision that guides Jon’s photography carries through to the production of his prints.
Each piece is made to order with a trusted local printing partner. Carefully selected papers and supports, faithful colour reproduction and meticulous finishing preserve the character of the original image.
From the first moment behind the camera to the finished work, his approach remains consistent: a personal vision, a close attention to detail and an uncompromising commitment to quality.